San Jose Police Department

Measuring Community Trust in Policing

About our work with the Hoffman Via Monte community

My90 conducted independent, bilingual third-party surveys of households in the Hoffman Via Monte (HVM) community in San Jose, CA, from 2016-2017 in partnership with the San Jose Police Department. The surveys measured the impact of the Safe Communities Multi-Family Housing Pilot Program around issues related to community trust in policing and public safety.


My90 designed, created and administered hyper-local surveys for Hoffman Via Monte households using its text messaging platform. To participate, residents texted My90 and shared feedback through automated, anonymous text messages. Residents also had the option to receive updates from My90, which share information on local police activity, neighborhood events, and city resources.

  • 74.6% Latino
  • 9.5% Black
  • 9.5% Multiracial or Other
  • 4.8% White
  • 1.6% Asian

Engaging residents who may not trust the police

My90 engaged groups that typically don’t participate in public polls or local outreach. Specifically, about 75% of participants were Latino, which exceeds average Latino participation rates in traditional surveys. In addition, 40% of survey participants were women, which exceeded expectations based on low participation of women during past outreach efforts conducted by local churches and city agencies.

Texting My90, showing up in person

Since the Safe Communities Pilot Program launched on National Night Out on August 1, 2016, community attendance at local events has increased. Since then, the SJPD Crime Prevention Unit has held a series of well-attended public safety courses for Hoffman Via Monte residents.

The new Blossom Hill Neighborhood Association also met in small groups this fall with the support of District 10 Councilmember Johnny Khamis’ office. This is a resident-organized effort that includes tenants and landlords in Hoffman Via Monte.

Based on the success of National Night Out, My90 hosted its own community event in HVM for local families. While we expected a handful of people to attend, over 80 people showed up—early! During the event, the SJPD’s CPU shared information on public safety courses, and My90 discussed how its messaging service supports the Safe Communities Pilot Program. The event, which was attended beyond capacity, helped us understand that even residents who are unwilling to interact with the police directly are still open to engaging with a independent group in their community.

Community members making their voices heard

Last, but not least, residents spoke up about what they wanted to see from the police moving forward. The most common resident request was an increase in squad car patrol in HVM, followed by foot patrol and increased police involvement in local events and meetings. Cumulatively, 89% of respondents wanted the police to be more involved in one of these specific ways.

Sharing feedback with the police, sharing results with the community

As promised, we shared results with the San Jose Police Department’s Chief Edgardo Garcia, the SJPD Crime Prevention Unit, and district captains to help them incorporate community input into upcoming local events.

What do you think the police could do that would help your neighborhood most?

I don't want the police to be more involved0%
Walk around and talk to other residents0%
Drive around and patrol more0%
Go to events and meetings0%

Final Report

My90 and SJPD in the News

San Jose Police Department rolls out texting service to get candid community feedback
'Safe Communities' builds bridges between San Jose police and Hoffman-Via Monte residents

Questions? Comments?

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