Terms & Privacy Policy

Protecting your privacy is really important to us. With this in mind, we’re providing this Privacy Policy to explain our practices regarding the collection, use, and disclosure of information that we receive through our services. This Privacy Policy does not apply to any third-party websites, services or applications, even if they are accessible through our Services. Also, please note that, unless we define a term in this Privacy Policy, all capitalized terms used in this Privacy Policy have the same meanings as in our Terms of Service. So, please make sure that you have read and understand our Terms of Service.

Revisions to this Privacy Policy

Any information we collect through our services is covered by the Privacy Policy in effect at the time such information is collected. We may revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of those changes by posting them on our website or by sending you an email or other notification (depending on the contact information you have provided), and we’ll update the “Last Updated Date” above to indicate when those changes will become effective.

Information Collected or Received from You

If you contact us by texting us at My90 phone number, emailing us, or by filling out our contact form, we’ll collect certain information that can be used to identify you depending on the information you share with us, such as your name and email address (personally identifiable information, referred to here as “PII”). For example, if you contact us by email or our contact form, we will have your email address. If you text My90, we will have your phone number. We may also ask for other information from you, such as your age, neighborhood and ethnicity while using our services. Such information is not considered PII because it cannot be used by itself to identify you.

How We Use Information

We encrypt and organize your PII by hashing and assigning unique identifying codes to you on our server. Your PII also remains stored with our service-provider. While the substantive content of your communication is not encrypted, we aggregate and analyze that content to prepare reports which we share with our customers and business partners, for example, police departments or city agencies. Our customers and business partners will not receive any of your PII, including your phone number or name, from us.

If you opt-in for our update services, we will send you content from My90 that we believe is relevant to the information you provided.

Information that We Share with Third Parties

As noted above, we will share the aggregated and analyzed results and non-identifying information with third parties that we partner with. We disclose these partnerships publicly. We may also share such results along with the non-identifying information with our partners, who may share it on their websites. We will not share any PII we have collected from or regarding you except as described below:

Information Shared with Our Services Providers. We may engage third-party services providers to work with us to administer and provide the Services. These third-party services providers have access to your PII only for the purpose of performing services.

Information Disclosed in Connection with Business Transactions. Information that we collect from you, including PII, is considered to be a business asset. Thus, if we are acquired by a third party as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your PII, may be disclosed or transferred to a third party acquirer in connection with the transaction.

Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity.

Your Choices

We offer you choices regarding the collection, use and sharing of your PII and we’ll respect the choices you make. Please note that if you decide not to provide us with the PII that we request, you may not be able to access all of the features of our services.

Opt-Out. You can opt out at any time by replying “STOP” to one of our messages.

Deleting Your Information. If you want us to delete your PII, please contact us at contact@textmy90.com with your request. We’ll take steps to delete your information as soon we can, but some information may remain in archived/backup copies for our records or as otherwise required by law. Please note that we may delete your PII once you become inactive.

Responding to Do Not Track Signals

Our website does not currently support recognition of Do Not Track protocol.

The Security of Your Information

We take reasonable administrative, physical and electronic measures designed to protect the information that we collect from or about you (including your PII) from unauthorized access, use or disclosure. We encrypt your PII using SSL or other technologies. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

Links to Other Sites

Our services may contain links to websites and services that are owned or operated by third parties (each, a “Third-party Service”). Any information that you provide on or to a Third-party Service or that is collected by a Third-party Service is provided directly to the owner or operator of the Third-party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy or security practices and policies of any Third-party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-party Services that you access.

Our Policy Toward Children

Our Services are not directed to children under 13 and we do not knowingly collect PII from children under 13. If we learn that we have collected PII of a child under 13 we will take steps to delete such information from our files as soon as possible.

Your California Privacy Rights

California residents may request and obtain from us, once a year, free of charge, a list of third parties, if any, to which we disclosed their PII for direct marketing purposes during the preceding calendar year and the categories of PII shared with those third parties. However, rest assured that we do not intend to disclose your PII for direct marketing purposes.


Please contact us at contact@textmy90.com if you have any questions about our Privacy Policy.

Terms & Privacy Policy

We care about your privacy. We won’t sell or share your personal information. Privacy Policy »
Standard text message rates apply. Please note that My90 is not an emergency service.

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