helping communities and cops talk

San Jose Police Department

My90 at work in Hoffman Via Monte

Read more: My90 in the News

HVM mailer for SJPD to share v.2.png

About our work with the Hoffman Via Monte community

My90 is conducting independent, bilingual third-party surveys of households in the Hoffman Via Monte (HVM) community in San Jose, CA, from 2016-2017 in partnership with the San Jose Police Department. The surveys are measuring the impact of the Safe Communities Multi-Family Housing Pilot Program around issues related to community trust in policing and public safety. 


My90 designs, creates and administers hyper-local surveys for Hoffman Via Monte households using its text messaging platform. To participate, residents text my90 and shared feedback through automated, anonymous text messages. Residents also have the option to receive updates from My90, which share information on local police activity, neighborhood events, and city resources.

say what you think, not who you are


The survey succeeded in engaging groups that typically don’t participate in public polls or local outreach. Specifically, about 75% of participants were Latino, which exceeds average Latino participation rates in traditional surveys. In addition, 40% of survey participants were women, which exceeded expectations based on low participation of women during past outreach efforts conducted by local churches and city agencies.

texting my90, showing up in person

Since the Safe Communities Pilot Program launched on National Night Out on August 1, 2016, community attendance at local events has increased. Since then, the SJPD Crime Prevention Unit has held a series of well-attended public safety courses for Hoffman Via Monte residents.

The new Blossom Hill Neighborhood Association also met in small groups this fall with the support of District 10 Councilmember Johnny Khamis’ office. This is a resident-organized effort that includes tenants and landlords in Hoffman Via Monte.

Based on the success of National Night Out, My90 hosted its own community event in HVM for local families. While we expected a handful of people to attend, over 80 people showed up—early! During the event, the SJPD’s CPU shared information on public safety courses, and my90 discussed how its messaging service supports the Safe Communities Pilot Program. The event, which was attended beyond capacity, helped us understand that even residents who are unwilling to interact with the police directly are still open to engaging with a independent group in their community. Keep an eye out for more upcoming events this month!

community members making their voices heard 

Last, but not least, residents spoke up about what they wanted to see from the police moving forward. The most common resident request was an increase in squad car patrol in HVM, followed by foot patrol and increased police involvement in local events and meetings. Cumulatively, 89% of respondents wanted the police to be more involved in one of these specific ways.

my90 is sharing feedback with the police, and sharing results with the community

As promised, we shared results with the San Jose Police Department's Chief Eddie Garcia, the SJPD Crime Prevention Unit, and district captains to help them incorporate community input into upcoming local events. The full report will be shared publicly later this year, so it's important we hear from even more Hoffman Via Monte residents in the meantime. 

send My90 an anonymous message — text "hi" to:

(650) 469-8306

HVM texting my90


January 26: We're hiring! [update: all positions are currently filled. Please check back in june]

We're kicking off the second phase of a SJPD community survey in Hoffman Via Monte as part of a yearlong conversation about the police, safety, and more. If you want to join our team, we're hiring! We're looking for high-school or college-age leaders who speak Spanish, are comfortable canvassing, and who are available for 2 hours on weekdays and 4 hours on weekend days. We pay $15/hour and the schedule is flexible. If you want to learn more, please contact us.

my90 launched in Hoffman via monte in july 2016

My90 began working in the Hoffman Via Monte neighborhood in San Jose, CA, in partnership with the San Jose Police Department. Our goals in Hoffman Via Monte are simple: we want to help the public and police talk as part of a collaborative effort to improve community-police relations and public safety in the area.