My90 helps the public and the police talk

Anonymous text messages bridge the gap between residents and police chiefs.
90% of the story is lost when the public and the police interact. We collect public feedback to help improve trust, transparency, and safety.

Partners Include

How it works

Community Voices

People anonymously text My90 their feedback & questions

Data Analysis

My90 aggregates, analyzes, and shares this feedback

Ongoing Conversations

My90 responds to common questions and concerns

A platform for safe communication and local resources

My90 doesn’t just ask you questions—we provide you with information for you and your community. Depending on your questions and feedback, we may update you on local police activity, neighborhood events, and resources for you and your family. We’ll also update you on what happens with the feedback you and your community shared.

Because My90 is anonymous, our conversations can’t process formal complaints that require your contact information. If you want help with a specific incident, please contact your local department or your city’s Independent Police Auditor. Instead, we focus on what your community as a whole is saying and how the police are responding. We believe everyone benefits from greater access to information.

A data-driven approach to improving communication, trust, and safety

We’ve met with hundreds of police chiefs, officers, and community members who felt that “90% of the story is lost” when the police and the public interact. We make tough conversations easier by using communication and data analysis tools to support 21st century policing.

About My90’s platform

Our partners choose from a range of innovative communication and data analysis tools based on their unique needs. Please contact us for more information or for a customized proposal for your department.

Here is a partial list of products and services offered by My90

  • Anonymous, automated chatbots that work via text messages or Facebook messenger
  • Post-contact surveys that integrate with CAD systems
  • Hyper-local community surveys for specific neighborhoods
  • Representative citywide surveys
  • Qualitative focus groups
  • Longitudinal data panel series to track changes over time
  • Customized “credit score” that tracks changes on a monthly basis
  • Internal updates to evaluate effectiveness and help allocate resources
  • Public-ready external updates to improve trust and transparency

My90 has no technical or IT requirements and requires two hours or less of a department’s time per month. We support all social media platforms.

We take security and privacy seriously

We never send you junk messages and we don’t share or sell your information to third parties.

My90 users are anonymous

When you text My90, we automatically remove personal identifying information such as names and phone numbers and associate your text messages with unique identifying codes instead. Police departments or any city other agency we work with never receive any personal identifying information.

We store information securely

If you opt in for updates, we keep your phone number safe by using multi-layer encryption. When you text My90, the information in your messages is stored securely in our databases. Remember, when someone from My90 looks at the database, all they see is anonymous results.

Opt out any time

You can opt out any time by replying STOP to one of our messages.

Sharing results

Analysis is an important part of what My90 does. This is when we can determine the biggest questions, concerns, comments, and ideas that you’re sharing with us anonymously. Anonymous results are shared with both communities and the police.

Have questions?

By focusing on conversations, My90 helps the public and police improve trust, relationships, and safety. If you have any questions or concerns please contact us.

Why do you use My90?

My90 in the news

NBC Bay Area
The Mercury News
Alchemist Accelerator
Citi

Terms & Privacy Policy

We care about your privacy. We won’t sell or share your personal information. Privacy Policy »
Standard text message rates apply. Please note that My90 is not an emergency service.

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